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A new form of marketing today è "Use as you want and pay!"

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To circumvent the economic crisis? A new form of marketing today è "Use as you want and pay!"

The crisis brings some opportunities. The question is to discover them and enjoy them knowing.



Pay what you like is a formula that produces a new approach to marketing, which aims to provide products and services more attractive to consumers and allow the client to establish the most appropriate price.

The idea is innovative and inspiring savings, which proves hit for our day. If you can customize each type of product or service in today's society, then prices should also be negotiable.

The trend of pay-as-you want to circumvent the economic crisis is affecting various sectors. Now you can pay for a meal according to what we believe is fair. The London restaurant Litle Bay, lets customers decide on how valuable the dish.

The same strategy was adopted by Ibis Singapore on Bencoolen, and more than 18 hotels in Portugal, where, for a limited time, was transformed into a structure of pay what you like.

The Wrigley Mansion in Phoenix, Arizona, used the pay what you want "in order to allow customers to decide for themselves what they would like to pay for your dining experience. You can place the order from the menu and at the end of the meal, assessing service satisfaction by choosing the price you want to pay. The growing popularity of this trend is the direct investment that customers have with their desired products.

More Info:


http://www.youtube.com/watch?v=eJd_V5RwZXg&feature=player_embedded
http://www.bloguedofranchising.com/2009/02/16/pague-o-que-quiser-em-portugal/
http://turiscopio.wordpress.com/2009/02/19/pague-o-que-quiser/



Source of Information and Image: Vitodibari

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