Understanding crowdfunding

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Under the English term, the kind that lately both like to take to our language, hides another expression more understandable, which is the "massive funding". The crowdfunding is a form of economic cooperation between many people to move forward with a project, that is, a form of collective financing or micromecenazgo.
Thus, although people put the money to support a cause or initiative, then receives a return advantage related to the project. This advantage is agreed in advance, so that the people involved know what they will get.

Understanding crowdfunding

This technique has become popular due to the large scope of the Internet, and is used by bands or singers, filmmakers, art projects, political campaigns or business. For example, the rock band Marillion in 1997 got his fans to fund their U.S. tour bringing $ 60,000 to undertake an Internet campaign.
At the cinema, we have the case of the Spanish film "The Cosmonaut" (2004), who managed funding through contributions of 2 euros. In return, all the people who contributed money, appeared in the end credits of the film.
Currently there are numerous sites that offer the ability to manage our own crowdfunding, serving as a showcase for others expose our projects: Verkami, partiZipa, Lánzanos, Kickstarter ... We just need to specify the money we need and advantage or reward received by each person to contribute money, can be of different types depending on the economic contributions.
A story about the band Extreme, is that in 1989 "sold" your disk before of recording, gathering 250,000 pesetas. With that money could afford Madrid recording studio to produce the album and then eventually distribute disks among people who had paid in advance for a product that did not exist.

Understanding crowdfunding

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