Marketing strategy | Marketing Concepts.

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The strategy is a course of action which consists of the moves and approach used by the management to get a desired result (vision, mission, goal, objective or intention).
The strategy is a course of action to be pursued by the personal levels of strategic management, corporate, commercial, functional, and operational.
Views of competition of the strategy.

  • View of the strategy to the market.
  • View of strategy resources.

VIEW OF THE STRATEGY AIMED AT THE MARKET.

The strategy is aimed at the market when it has been driven "dealing with the present", gaining a favorable and competitive advantage and finding the right strategy that fits between the organizational capacities and external opportunities.
Addressed to the market strategy is a reactive and adaptive approach to the development of the strategy.
Competitive advantages
Organizational capabilities < - strategy adjustment - > advantages of the medium

VIEW OF THE STRATEGY TARGETING RESOURCES

The strategy is directed to resources when it is planned to "look into the future" and then develop the resources needed to successfully plan and hold a path toward that future.
The strategy directed to resources is a process of conversion where organizational resources are transformed into core competencies that ensure future success.
The strategy directed to resources has an approach to the formulation of proactive and predictive strategy.
Present future
Resources organizational skills Base conversion process

VIEW INTEGRATED STRATEGY

CONCEPTS AND IDEAS WILL BECOME: PLANS AND ACTIONS ACHIEVEMENTS: GOALS & results
"On the advantages and resources" 'THINK' "On the advantages and resources" "CORPORATE" "On the advantages and resources"
"FOCUS" "BUSINESS"
"PLAN" "FUNCTIONAL"
"SETTLE" "OPERATIONAL"

"PERSONAL"

LEVELS OF STRATEGY

CORPORATE strategy & organizational plans
CORPORATE strategy & plans of the SBU.
FUNCTIONAL strategy & plans, functional area.
OPERATIONAL STRATEGY AND PLANS OF THE OPERATING UNIT.
STRATEGY & PERSONAL action plans.

STAGES OF STRATEGY FORMULATION

STRATEGIC THINKING STRATEGIC APPROACH STRATEGIC PLANNING STRATEGIC LOCATION
INTENTIONS
SENSE OF PURPOSE
SITUATIONS
STATE OF AFFAIRS
OPERATIONS
COURSES OF ACTION
DIRECTIONS
ROADS OF SUCCESS
INTUITION RESEARCH PREPARATION EXECUTION
LEADS TO:
PERSPECTIVE
LEADS TO:
POSITION
LEADS TO:
PLANS
LEADS TO:
PERFORMANCE

MODEL OF STRATEGIC


STRATEGIC THINKING
INTENTIONS
SENSE OF PURPOSE

STRATEGIC APPROACH
SITUATIONS
STATE OF AFFAIRS

STRATEGIC PLANNING
OPERATIONS
COURSES OF ACTION

STRATEGIC LOCATION
DIRECTIONS
MEASURE OF SUCCESS


CORPORATE STRATEGY CORPORATE VISION CORPORATE ANALYSIS CORPORATE STRATEGIES CORPORATE PHILOSOPHY CORPORATE ORGANIZATIONAL PLANS
BUSINESS STRATEGY BUSINESS MISSION BUSINESS ANALYSIS BUSINESS STRATEGIES BUSINESS CONCEPT THE STRATEGIC BUSINESS UNIT PLANS
FUNCTIONAL STRATEGY FUNCTIONAL GOALS ANALYSIS MIC
(*)
FUNCTIONAL STRATEGIES CONCEPT OF MARKETING FUNCTIONAL AREA PLANS
OPERATIONAL STRATEGY OPERATIONAL OBJECTIVES ANALYSIS SWOT (*) OPERATIONAL TACTICS MARKETING PRACTICES THE OPERATING UNIT PLANS
PERSONAL STRATEGY PERSONAL INTENTION AUTO CLAIM PERSONAL CONDUCT
PERSONAL ACTION PLANS
(*) MIC = INTERNAL CONTROL MARKET
(*) swot = strengths, weaknesses, opportunities and threats
Published for educational purposes
Concepts of Leadership and Marketing