Marketing strategy | Marketing Concepts.
The strategy is a
course of action which consists of the moves and approach used by the
management to get a desired result (vision, mission, goal, objective or
intention).
The strategy is a course of action to be pursued by the personal levels of strategic management, corporate, commercial, functional, and operational.
Views of competition of the strategy.
Addressed to the market strategy is a reactive and adaptive approach to the development of the strategy.
Competitive advantages
Organizational capabilities < - strategy adjustment - > advantages of the medium
The strategy directed to resources is a process of conversion where organizational resources are transformed into core competencies that ensure future success.
The strategy directed to resources has an approach to the formulation of proactive and predictive strategy.
Present future
Resources organizational skills Base conversion process
CORPORATE strategy & plans of the SBU.
FUNCTIONAL strategy & plans, functional area.
OPERATIONAL STRATEGY AND PLANS OF THE OPERATING UNIT.
STRATEGY & PERSONAL action plans.
(*) MIC = INTERNAL CONTROL MARKET
(*) swot = strengths, weaknesses, opportunities and threats
The strategy is a course of action to be pursued by the personal levels of strategic management, corporate, commercial, functional, and operational.
Views of competition of the strategy.
- View of the strategy to the market.
- View of strategy resources.
VIEW OF THE STRATEGY AIMED AT THE MARKET.
The strategy is aimed at the market when it has been driven "dealing with the present", gaining a favorable and competitive advantage and finding the right strategy that fits between the organizational capacities and external opportunities.Addressed to the market strategy is a reactive and adaptive approach to the development of the strategy.
Competitive advantages
Organizational capabilities < - strategy adjustment - > advantages of the medium
VIEW OF THE STRATEGY TARGETING RESOURCES
The strategy is directed to resources when it is planned to "look into the future" and then develop the resources needed to successfully plan and hold a path toward that future.The strategy directed to resources is a process of conversion where organizational resources are transformed into core competencies that ensure future success.
The strategy directed to resources has an approach to the formulation of proactive and predictive strategy.
Present future
Resources organizational skills Base conversion process
VIEW INTEGRATED STRATEGY
CONCEPTS AND IDEAS | WILL BECOME: | PLANS AND ACTIONS | ACHIEVEMENTS: | GOALS & results |
"On the advantages and resources" | 'THINK' | "On the advantages and resources" | "CORPORATE" | "On the advantages and resources" |
"FOCUS" | "BUSINESS" | |||
"PLAN" | "FUNCTIONAL" | |||
"SETTLE" | "OPERATIONAL" | |||
"PERSONAL" |
LEVELS OF STRATEGY
CORPORATE strategy & organizational plansCORPORATE strategy & plans of the SBU.
FUNCTIONAL strategy & plans, functional area.
OPERATIONAL STRATEGY AND PLANS OF THE OPERATING UNIT.
STRATEGY & PERSONAL action plans.
STAGES OF STRATEGY FORMULATION
STRATEGIC THINKING | STRATEGIC APPROACH | STRATEGIC PLANNING | STRATEGIC LOCATION |
INTENTIONS SENSE OF PURPOSE | SITUATIONS STATE OF AFFAIRS | OPERATIONS COURSES OF ACTION | DIRECTIONS ROADS OF SUCCESS |
INTUITION | RESEARCH | PREPARATION | EXECUTION |
LEADS TO: PERSPECTIVE | LEADS TO: POSITION | LEADS TO: PLANS | LEADS TO: PERFORMANCE |
MODEL OF STRATEGIC
STRATEGIC THINKING INTENTIONS SENSE OF PURPOSE | STRATEGIC APPROACH SITUATIONS STATE OF AFFAIRS | STRATEGIC PLANNING OPERATIONS COURSES OF ACTION | STRATEGIC LOCATION DIRECTIONS MEASURE OF SUCCESS | ||
CORPORATE STRATEGY | CORPORATE VISION | CORPORATE ANALYSIS | CORPORATE STRATEGIES | CORPORATE PHILOSOPHY | CORPORATE ORGANIZATIONAL PLANS |
BUSINESS STRATEGY | BUSINESS MISSION | BUSINESS ANALYSIS | BUSINESS STRATEGIES | BUSINESS CONCEPT | THE STRATEGIC BUSINESS UNIT PLANS |
FUNCTIONAL STRATEGY | FUNCTIONAL GOALS | ANALYSIS MIC (*) | FUNCTIONAL STRATEGIES | CONCEPT OF MARKETING | FUNCTIONAL AREA PLANS |
OPERATIONAL STRATEGY | OPERATIONAL OBJECTIVES | ANALYSIS SWOT (*) | OPERATIONAL TACTICS | MARKETING PRACTICES | THE OPERATING UNIT PLANS |
PERSONAL STRATEGY | PERSONAL INTENTION | AUTO CLAIM | PERSONAL CONDUCT | PERSONAL ACTION PLANS |
(*) swot = strengths, weaknesses, opportunities and threats