The Wellness Designer
April 8, 1961 Nerio Alessandri was born in Gatteo (FC) on April 8, 1961. Industrial designer, only 22 years combines passion for sport and design skills to found in 1983 the company Technogym, building the first Gymnastics equipment in his garage. The following year designs Isotonic Line, first line Technogym equipment for training in the gym, and in 1986, the first design equipment for physical activity at home. In 1988 patented the CPR system, a scientific constant heart rate training algorithm, which becomes the distinguishing feature of Technogym products. Spend a few years when in 1993 the 1° International Convention of the California Fair of Rimini, Nerio Alessandri defines the concept of Wellness: a lifestyle based on regular physical activity, healthy eating and positive mental approach. From now on Wellness will represent the philosophy of Technogym and the words "The Wellness Company" became part of the company logo. In 2003 gives life to the Wellness Foundation, a nonprofit organization for the support of scientific research, health education and the promotion of Wellness lifestyle. The Foundation operates with specific projects in the field of health, education, research, art and culture. Is an expression of the social responsibility of the business owner, who decides to employ their capital in socially useful projects that aim to improve people's quality of life, with particular regard to the territory in which it is placed. For this reason, among the main initiatives whose Foundation is sponsoring the project is "Wellness Valley, Romagna Club", whose objective is enhancing the natural characteristics of Romagna to make it the first district for expertise on the quality of people's lives. The Foundation is also the promoter of the Wellness Congress, the biggest event on publicity and promotion of Wellness. The first edition was held in Cesena in 2003, only to reunite with annual fall in different countries around the world. Through the evidence of doctors, businessmen, designers, architects, athletes, cultural personalities and institutions, Wellness Congress shows how this lifestyle best the quality of people's lives, the performance of businesses and the accounts of States. In 2003, Wellness Congress held in Cesena, Nerio Alessandri launches the slogan "feel good" to highlight that a good mental and physical condition is positive not only for the individual, who lives better, but also for a company-who can count on a contributor more creative, more productive and better ability to concentrate--and for the public health spending, because it means less recourse to the national health system. Wellness is a real lifestyle that Nerio Alessandri helps shape since the early 90 's: it is based on regular physical activity, a healthy diet and a positive mental approach. The Wellness concept is rooted in the "mens sana in corpore sano" of the Romans and is an alternative to the American concept of fitness. While the Fitness caters to a niche sport, Wellness is aimed at a much wider range of the population who want to improve their lifestyle. Entered the new millennium, the President of the Republic Carlo Azeglio Ciampi in 2001 gives Alessandri the title of "Cavaliere del Lavoro", making him the youngest Knight ever nominated in the history of the Republic. In November 2003 the entrepreneur Rahman won the title of national winner of the award "Entrepreneur of the year 2003" and subsequently represents the Italy at the World Entrepreneur of the Year ". The following year, in the month of March of 2004 he was appointed to the Executive Board of Confindustria; the mandate will be renewed in 2008 for the next four years. The Faculty of sports science of the University of Urbino awards him an honorary degree in April 2004. A few months later, in November, is awarded by the President of the Republic of Italy Leonardo quality prize. In April 2005 the Faculty of engineering of the University of Bologna conferred an honorary degree in biomedical engineering. The Chamber of Commerce of the United States in November 2007 rewards him as entrepreneur of the year in the category economy. Also in 2007, its Wellness Foundation promotes the project "Cesena city walking", offering free to the population a free check-up of their health with advice on prevention. In 2008 the Foundation creates, together with the municipality of Cesena and the local health authority, a search on the State of physical activity of the young population of Cesena. In terms of dissemination and education, the Foundation works closely with some of the most important organizations that deal with prevention, research and care, such as the Oncology Institute of Romagna, the Italian League for the fight against cancer, the Italian Foundation for heart and Diabetes Italy. In February 2009 received the appointment of Vice President of the Leonardo Committee, ente per la promozione Italian quality and Italy's image in the world. In September next, for his commitment in the spread of Wellness and healthy lifestyles, is awarded "World Heart Champion" by the World Heart Federation, the World Health Organization's Cardiology Association. In May 2010 he was awarded the Premio Guido Carli in the category "corporate social responsibility". In the economic field in early 2003 enters the shareholders of Enervit, company leader in the field of sports nutrition. In 2006 40% stake in Starpool, buys a company thirty specialized in the design and implementation of spa. After over twenty-five years after its foundation Technogym is a world leader in the field of Fitness and Wellness solutions and has about 55000 installations worldwide, in 20000 35000 wellness centres and private homes. It is estimated that about 20 million people use every day Technogym products. The company employs 2000 employees in 13 locations in Europe, United States, Asia, Middle East, Australia and South America and Technogym exports 90% of turnover in 100 countries. Among the publications of Nerio Alessandri include: the book ". Choose to live well "(2001), a manual-manifesto of the philosophy of Wellness; "Wellness-history and culture of living well" (2007, Sperling & Kupfer), a work that declines the well-being as academic essays historical and thematic path through twelve Italians and foreigners; also in 2007 comes to China "A Successful Life Begins with Wellness", variation of the concept of well-being in the Oriental society, where Nerio Alessandri and Chinese representatives from the world of culture, business, sports and entertainment talk about their successful experience through Wellness.