Biography of Urbano Cairo
Was born on 21 May 1957 Roberto Cairo urban in Masio, in Piedmont, in Alexandria. He graduated from Bocconi University in Milan, in the 1981 law an interview by Silvio Berlusconi to "Capital" in which the milanese businessman invites young people with good ideas to contact him: Urbano Cairo takes to true the words of the founder of Channel 5 and shows up in his Office to get receive. Become the personal assistant of Silvio Berlusconi, is responsible for the acquisition of 1 by Italy Fininvest: in 1982 he travelled to the offices of Edilio Rusconi to agree that Channel 5 undertakes not to drop below a specified sum in the prices for the sale of commercials starting Monday next; immediately after getting the agreement, convenes immediately sellers of advertising agency of Fininvest, Publitalia, so they sell the commercials at very low prices before Monday. In doing so, all channel 5 advertising spaces are filled, and Mondays after Rusconi, rather than having to deal with a situation, you have to sell Italy 1 at Fininvest. Over the years, the relationship between Berlusconi and Urbano Cairo consolidates more and more, even for his achievements in the field of advertising sales: in 1993, when man Arcore is committed to evaluate its entry into politics, he has at his side the manager of Alexandria, who takes part in numerous meetings aimed at creation of clubs from which will come to life later Force Italy.
Urbano Cairo and "clean hands"
The explosion of the clean hands scandal involves, however, even Cairo, whom prosecutors allege that the mechanism of the society bedside: in practice, abbreviations that signed contracts to turn them to Publitalia creating false invoices and, most importantly, reserves of money in black. Publitalia is Commissioner, while the pm Gherardo Colombo and Francesco Greco speak of a parallel network created inside of Fininvest. At the trial, Cairo calls for the plea agreement, unlike the other managers, and agrees a sentence of nineteen months suspended sentence for offences of embezzlement, invoices for non-existent operations and false accounting.Entrepreneurial activity
Fired by the Fininvest group, at the end of 1995 gives life to Cairo Advertising, which begins its activity a few weeks after getting the exclusive concession of selling advertising for periodicals "TV Seven", "today" and "Io Donna" from the Rcs group, which at that time was controlled by Gemina, the holding company of the Fiat group, to 46.28%.The years 2000 and purchasing the Torino calcio
In July 2000 the Cairo Communication Spa is listed on the new market of Borsa italiana. In 2005 Urbano Cairo is contacted by Sergio Chiamparino, Mayor of Turin, that would persuade him to detect the football club Torino, bankrupt and reborn through the Lodo Petrucci: convinced and, in early September, officially announces the acquisition of the club. At the helm of Piedmont, who played in that season the Serie B, immediately gets the promotion playoffs in surpassing the Mantua. It remains, then, in the top Division for three years in a row, before a demotion that does remain the bull in Second Division for three seasons: in this period, must deal with some heavy challenges, in August 2009 and February 2010, when, partly because of the controversy and supporters of unsatisfactory results achieved by the team , announces its decision to put the company up for sale. He changes his mind, however, a few months later: the return to arrive at the end of the year 2011/2012, with Ventura on the bench.The years 2010
In 2013 the Cairo Communication presents to Telecom Italy a purchase offer for La7: television network was acquired March 4 officially of 2013 at a price of one million euros. In 2014 Cairo can celebrate qualification in Europa League of Torino (which was missing from the Uefa Cup-Europe League is heir-20 years), thanks to the seventh place in the Championship: in the season 2014/15, however, after an historic success at San Mamès against Athletic Bilbao (enterprise which in the past had never managed to no club of our country), the continental race of men of Fortune stops to the round of 16 against Zenit St Petersburg. On 6 may 2015 Cairo seen awarded, in the Queen's Hall at Montecitorio, Rome, the "Guido Carli", conferred by a jury composed among others by Antonio Patuelli, Barbara Palombelli, Mario Orfeo and Victor felts; a few weeks later, kicks off the experimentation of mux Cairo Two, based on a single channel, called Test, which transmits only a color bar test pattern. The following autumn, ahead of the local elections to be held in the spring of 2016, some rumors placing the name of Urbano Cairo among the POSSIBLES for a nomination to the position of Mayor of Milan.Article contributed by the team of collaborators.