What is the Meaning & Definition of promotion

The term promotion, according to the context in which it is used, referring various issues. The more extended and expanded use that has the term is that attained at the behest of marketing, since in this area the promotion turns out to be that commercial communication consisting of the approach of short-term objectives, both to potential consumers of the product or the distribution channels of the same, with the clear objective of increasing the purchase or sale , as appropriate. Almost always, the objectives that arises and puts the marketing goal when developing a promotion are short-term and main objectives include: increase sales of your product or service in question in the short term, increase their participation in the market in the long run, get that if it's a new product people try at least break the loyalty of potential consumers with competitive, achieve greater support in sales regard, among the most important. Now, to achieve all of these objectives discussed, one or some, is can dip into several promotion tools such as delivery of samples free product so consumers testeen it, prizes added for the purchase of the product, discounts if you purchase it in time or particular local, repayment of the second purchase money , special promotions at the point of sale, special events in order to present it and show its benefits, contests associated with the sale, among others. On the other hand, in the game of chess, the term promotion also holds a special importance, since that way you shall appoint to the arrival of the pawn to the eighth Chair and can therefore change by a piece of higher value which brings it to the Queen. Also, in academic contexts, whatever their level, initial, secondary, tertiary or University, the word is widely diffused, because it the term refers to the set of individuals that shared during a certain period of studies and even and at the same time have managed to obtain a title or degree, as appropriate. Also, when you want to give an account of an overcoming, elevation or improvement of existing conditions of life, productivity or work is usually use the word promotion for this progress to a better Stadium. And finally, in the sport also the word promotion takes a significant presence and value, since that Word is called the tournament in which some teams will compete in order to pass to a higher category.