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Definition of Outlet ‒ compendium of concepts and meanings
1. Definition of OutletOutlet is called shop specializing in the sale of products of a specific brand.
Sometimes, products are sold in the commercial space from the same manufacturer (sometimes given in management of a third party); more frequent is the formula of the outlet mall, or a commercial gallery, single-brand or multi-brand, collected under the same structure with common services. The environments of the outlet are not different from normal malls or stores. The disposition and the exposure of the merchandise, however, is much less apparent and the service is oriented to self-service. The rights of consumers in the field of the acquisition carried out on an outlet are usually protected by law since it concerns the price deals, transparency of discounts and any defects of the merchandise, returns, warranty, etc. The phenomenon of the outlet is experiencing a phase of rapid growth, both in demand and supply in recent years.
At present, the market outlet has evolved greatly, introducing as it could not be otherwise in the network. There are several hundred pages that allow you to buy almost any product online. The fact to be sitting at home and be able to acquire any outlet item, belongs to the sector which belongs, together with the economic situation suffered worldwide, has made outlet online industry to grow inordinately. This fact has produced a change of mentality in the population, especially what to purchases by Internet referred to.
2. Concept of Outlet
The Real Academia Española (RAE) does not include the term outlet in his dictionary. The concept, however, is used frequently in our language to appoint store that offers one or more brands at a promotional price.
For example: "do I accompany to the outlet of footwear? I want to buy a new pair of shoes","Marta always visit the outlet which is on the avenue for the offers","the sportswear company opened a new outlet in the Mall".
In some cases, the outlet specializes in a unicamarca. In this way, who enters an outlet of Nike, Puma or Reebok, per cited three possibilities, you will find a wide variety of proposals for each manufacturer.
Another option is that the outlet is a type of product-oriented (such as footwear, football jerseys or jackets), selling garments from different companies. If we visit an outlet for shirts, we have available numerous models of this article, manufactured by different companies.
It is usual for an outlet to offer promotion and discounted products. In some cases, second selection items are sold: with failures, discontinued, etc. This allows that prices are lower in comparison to the usual shops.
A particularity of the outlets is that, they generally present their products so that stakeholders can appreciate them and analyse them by their own means, without recourse to a seller or care personnel. This streamlines the buying process since lapersona can choose what you want and bring closer it to the box to pay for your purchase.
3. Meaning of Outlet"Outlet" to a commercial establishment, or to the set of them, specializing in the sale of surplus stocks or products of the previous season's first national and international firms is called.
The concept itself "outlet" corresponds to large commercial surfaces outdoors that come with dozens of shops and boutiques in the outskirts of the cities, although its definition has exceeded even the fashion industry because it is currently also being used in a variety of sectors.
It has its origin in the United States country which currently has about 250 outlets. In Spain is a recent phenomenon (just 10 years of life) but with great prospects and career, sweeping already in many countries such as Italy and Japan or in the United Kingdom, the first country outside the U.S. that welcomed the concept and imported it to the rest of her "neighbors" in the continent.
In the outlet stores of prestigious brands or quality product is put on sale at a lower price than usual. Thus, the producer can give output controlled and MAM collections from previous seasons performance that has failed to sell in season for various reasons (surplus of factories, periods of low demand by economic crisis, samples...). In order to not interfere with the full price shops, outlets as a general rule, are located in the vicinity of large population centres, although always with ease of access, good visibility from motorways or major networks plates, always with parking and supplemented, to the extent possible, with zones of leisure and restoration.
The Outlet Centers environments are no different from normal malls or stores, the only difference is in the price, which at least will always be 30% lower than the initial price and which reaches 80%.
For this reason, the consumer can purchase goods of different genus (apparel, footwear, accessories, sporting goods, etc...) launched by brands getting a significant discount on the previous price.
4. What is OutletAn outlet is a business specializing in the sale of products of famous brands, discontinued or out of season at prices much lower than its usual price.
Product, often prestigious brands or quality, in particular, of famous fashion brands, goes to the outlet stores in which is released at a lower price than usual.
Thus, the brand can get a performance to their discontinued products and consumers can purchase goods of different gender (clothes, objects of design, food items, sports, etc.) launched by famous brands getting a significant discount on the previous price.
Traditionally, the products were sold in the commercial space from the same manufacturer (sometimes, given in a third party management) or in outlet malls, or online (Buy Vip, Privalia, etc.)
Same rights for consumers
Although the outlets offer branded items at low price, often under self service, the rights of consumers are the same: information prior to the purchase price and the label and later (non-conformity).