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Packaging: Compendium of definitions and concepts
Definition of PackagingPackaging is a term in the English language that the Real Academia Española (RAE) does not include in his dictionary. The concept, anyway, is used most often to refer to the packaging, container or packing something.
For example: "the packaging of these candies struck me much", "the company will invest $ 20,000 pesos in renew the packaging of their products", "We need to develop a resistant packaging to commercialize new microprocessors".
Packaging, can therefore be paper that wraps a product or the box in which it is stored. The aim is that the packaging will protect the product in question during his transfer to the sale, its permanence in a warehouse or in a local and handling centres.
Another important feature of the packaging is that it allows to transmit information to the consumer. The packaging usually detail data of the manufacturer and the product, date of expiration, components and other information.
Companies often pay attention to the packaging since it is a letter of introduction to the potential buyer. Why gasket must draw attention and be colorful: This allows the product to stand out against others.
To proceed with the consumption of what is inside the packaging, the person must remove the packing. In some cases there to break a seal while in others the system includes its mode of opening through a die. An option more quickly and easily, when the packaging is made of paper, is to break it.
Packaging conceptWhat is packaging? In its strictest definition would become the science, art and technology of inclusion or protecting products for distribution, storage, sale, and employment. As designers, creative and advertising must consider that the packaging has the primary objective of attracting the attention of customers and be the main window of communication towards the consumer. The presentation of a product is essential, so that you can determine that the product is a success... or failure. By much publicity that makes, and as much as your product is higher, the consumer decides what purchase when it is in front of the product, and at that moment the only thing that sees is the tag, box, container with which presents it.
A good packaging is perhaps the element that makes more enduring the brand image of a particular product. Aspects such as functional, reusable which is and that their design is attractive are essential so that the container will become a valuable addition to the final product.
This is the moment to establish a direct communication with the consumer, send him a message that help you decide at the crucial moment.
The packaging also refers to the process of design, evaluation, and production of packages. It can be also described as a coordinated system of preparing goods for transport, storage, logistics, sale and final use by the customer. The packaging contains, protects, preserves, transports, advises, and sold.
Objectives of the PackagingThe packaging and labeling have several objectives:
-Effective protection during the transport of large quantities.
-Marketing: Packaging and labelling can be used by brands to seduce potential clients and you end up buying the product. He, both graphic design as shape is a phenomenon that is in constant evolution.
-Safety information and handling of the same packaging and the final product.
Types of PackagingBasically the types of packaging depends on the product and its distribution. Sometimes it is convenient to classify packets by function or "layer": "primary", "secondary", etc.
• Primary Packaging: packaging that first envelops the product and contends it is. It is usually the smaller recital to products which are sold or used per unit. The initial wrapper has direct contact with the product.
• Secondary Packaging: is that surrounds the primary packaging, for example, to group a set of units for sale or distribution.
• Tertiary Packaging: is that groups together a set of secondary boxes for bulk handling, storage and transport by land, sea or air. The most common of this type of packaging is palletization or the contenerizacion.
Somehow these categories can be arbitrary. For example, depending on the use, packing can be primary when it is applied over the product, secondary when it is applied to individual product and tertiary boxes when developing distribution packages.
Definition of PackagingWe define as packaging or packages to all containers, labelling or packaging of commercial products.
These containers have two functions, the store and pack the product to attract the public through its image. It is important to take account of both aspects, does nothing if a product is not well packaging by very attractive whatever your labelling, either this is in turn a product of maximum quality, if its labelling does not transmit it as such.
Nowadays, we have many similar or similar products in shopping malls, making this a highly competitive market. Faced with such competition it is when, opera packaging, as a means of attraction to the final consumer.
The packaging or packages, is considered one of the main elements to be placed in a level or another product, through image and quality which is transmitted from the.
Firstly, it is very important to know before designing a container of a product, to being public directed, market trends, materials to use for the container, the convenience of the consumer, etc. The final objective is to highlight the product that is being offered.
The packaging is applied in a variety of forms and formats depending on the container. We citaríamos from among the existing today in day: the label of a bottle, a can of Coke, a box of tetrabick, a packing bag, a tag format sticker, etc...