What is the meaning of Strategy? Concept, Definition of Strategy

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Concepts of strategy

Definition of military strategy

Military strategy (strategy, from the Greek stratigos or strategos (στρατηγός, στρατηγοί pl.; in Doric Greek: στραταγός, stratagos; literally: "leader of the army") is the scheme implemented by military organizations to try to achieve the objectives that have been set.)
Military strategy deals with the planning and direction of war campaigns, as well as the movement and strategic disposition of armed forces. The father of the modern military strategy Carl von Clausewitz, defined it as "the employment of battles" to get the end of the war. In this way, it gave priority to the policy objectives on military objectives, supporting civilian control over military affairs.
"The general (strategos) must be sure of being able to exploit the situation to their advantage, according to the circumstances. It is not linked to certain procedures." Chapter VIII verse 9 of the art of war by Sun Tzu.
In the conventional wars aims lead the troops in the theatre of operations to take them to the battlefield. It is one of the three facets of the art of war, the other two would be military tactics, it consists in the correct implementation of military plans and maneuvers of the forces fighting in the battle. The third component would be to military logistics, aimed to maintain the army and ensure its availability and combative capacity.

Concept of business strategy

The business strategy is one of the fields of study that most interest has awakened, both in the academic world and the business world. The importance of strategic direction lies in its direct link with business results.
The business strategy, sometimes also called strategic management of companies, is the deliberate pursuit of a plan of action that develops the competitive advantage of a company and underscores, so is able to grow and expand your market by reducing competition. The strategy articulates all the potential of the company, in such a way that the coordinated and complementary action of its components contribute to the achievement of defined and achievable goals. Ideally, the strategic analysis should seek the systematic relationships between the elections carried out by senior management and the economic results that gets the company.
In companies with corporate governance, strategy is designed by the Board of Directors with external members advice and participation of the executive director, also named Chief Executive Officer (CEO) or General Manager. The implementation and development of the business strategy is the task of the CEO, with the participation of executive level (operations, marketing, wholesale sales, management, technology, etc.) and the operational level support (manufacturing, sales retailers, retail outlets, care post sale, etc.) of the organization.
Strategic decisions involve the commitment of important resource of the Organization long-term assignments. The strategic performance is based on the deployment of the Organization's resources, as well as the acquisition or internal generation of new resources. Such action is conditioned by a series of contextual factors that are unchanged in the short term. Internally, the company's strategy is conditioned by the set of resources it possesses, as well as by its organizational structure. The environment also affects the strategic decisions of the company. The influence of the environment is determined by the characteristics of the sector or sectors in which the Company undertakes its operations, as well as another series of external factors that restrict their behavior.
For some business strategy is the cornerstone of the way that opts to iterate through an organization or company for the achievement of its objectives. Business strategy exists even though it is not formally defined, i.e. that business strategy may be implicit in the path chosen by the companies or may be express when it arises from a consistent methodological process.

Meaning of Marketing strategy

There are two faces of marketing: strategic marketing and operational marketing.
Strategic marketing is the element that defines and fits the broad lines of communication and marketing of the company, to take advantage of market opportunities.
Trace goals and the paths that then they must follow the (operational marketing) marketing tactics in order to achieve greater results with less investment and effort, by defining the positioning of the company against the chosen to be recipient of the actions of communication and sales market.
Within the marketing strategy development are integrated activities such as:
• Meet the needs (problems) and current and future desires of customers,
• Identify different groups of potential consumers and prescribers as to their tastes and preferences or market segments.
• Assess the potential and interest of those segments, attending to their volume, purchasing power, competition or degree of urgency in trying to resolve the problem or fill the desire.
• Define the "Avatar" or "buyer persona"
• Taking into account the competitive advantages of the company towards market opportunities, developing a plan for periodic marketing with the desired positioning objectives.
Operational marketing is the implementation of the strategy of marketing and the periodic plan through the marketing mix variables: product, price, promotion and point of sale or distribution.


Definition of strategy

A strategy is the set of actions to be implemented in a context determined with the objective of achieving the proposed aim.
Meanwhile, and as I said them, a strategy is plausible to be applied and necessary in different areas, such as the military and the business, to name only some of the most common and flows for us.
In the purely military field, the strategy is understood as art, which of course enjoyed a few of conducting military operations in a confrontation armed and clear, bring to fruition for the victory that is in this case, the military, the long-awaited end of the strategy. The person who has carried out a military operation must deal with, as an integral part of the strategy, planning and direction of the military campaign, as well as also of the disposition and the movement's own forces, both in their own field and most importantly, into enemy territory, which is usually the ground more dangerous and prone to be attacked but there is a good planning in this regard. And along with the tactics and logistics, said that the strategy is one of the three legs that make up the art of war. This reality is recognized since time immemorial, perhaps being the Orientals who managed to capitalize on its most notable form. Thus, the Chinese and his art of war, on the one hand, and Arabs with its strategy of geographical and cultural expansion during the middle ages, on the other hand, are strong symbols of the importance of the strategy in terms of military deployment from yesteryear. Currently, the strategy includes intelligence and counter-intelligence as phenomena indispensable, in particular in the field of major geopolitical powers.
And on the other hand, in the business field, which usually implement companies to comply effectively with the achievement of its goals and purposes, is what is called plan strategic, which is nothing more than an official document that will issue the company through which its leaders, foreseeing the strategy that will continue in the short termWhy is that a plan of this type has a shelf life of approximately 5 years maximum. In financial terms, the strategy involves the use of the resources available in varied investments to try to increase the enterprise stock in the context of the least possible risk. On the other hand, in the workplace, the strategy allows a best rentabilidaddel human resource, in relation to the production of employees and its optimal performance.
But the strategy, in addition to being essential in these cases as we mentioned, is also true for a game, either this game type table as it is the case of chess, in which intelligence and strategy go hand in hand. With this same line of thought, these concepts are applied in a computer game, as it is the case of football, which will also involve in addition to the physical deployment, implementation of a strategy, usually and always in the hands of the coach, to win a game. In this sport in particular, strategy tends to be more than relevant, since a correct disposition on the field of play facilitates even sets that are weaker to achieve a victory over lower level technical and physical teams. Thus, a strategy of taking care of the ball and proper defensive deployment has allowed squadrons of little offensive capability to achieve draws or even triumphs in tremendously difficult game terrain and against teams of historical might. The homology between military strategy and the strategy applied in a football match has resulted in implementing nicknames or nicknames to players who have clearly originated in the jargon of the militia ("Marshal", "Gladiator" or, inclusive, and with contudencia, "strategist"...)

Strategy concept

The word strategy derives from the latin strategĭa, which in turn comes from two Greek words: stratos ("Army") and agein ("driver", "Guide"). Therefore, the primary meaning of strategy is the art of directing military operations.
The concept is also used to refer to the conceived plan to address an issue and to refer to the set of rules that ensure an optimal decision in every moment. In other words, a strategy is the selected process through which is expected to reach some future State.
Military strategy is one of the dimensions of the art of war, along with the tactic (the proper execution of the military plans and operations at the battle) and logistics (that ensures the availability of the army and its ability to combatiba). The strategy is responsible for the planning and direction of war campaigns. Also it occupies movement and the strategic readiness of the armed forces.
On the other hand, notably the existence of games of strategy, entertainment where victory is achieved thanks to the use of intelligence and after having deployed plans and technical skills to dominate on the adversaries.
Finally, we can mention the existence of the strategic plans, a concept that is commonly used in business. A strategic plan is an official document where those responsible for an organization or company stipulate what will be the strategy that will continue in the medium term. In general, such plans are valid from one to five years.

Meaning of strategy

According to its Greek etymology the word strategy means driver of the army, military and was the first who used it to refer to the media and the adequate disposal of them getting to the purpose, which in this case was to win battles. Ordering soldiers in a certain way, attack at certain times of the day or night, to investigate the enemy, to use certain weapons, are all maneuvers that were intended to secure the victory. It would then mean an action plan, by choosing the appropriate resources and modes of operation to achieve concrete results.
In the 20th century began to be used in other areas, as for example the employer, to adapt resources and modes operate at efficient management of the company. Business strategy involves a businessman who anticipates actions, which provides for consequences, which warns risks, and elaborates the way to position itself successfully in the market.
Provided that there is an end, there is, or there should be a strategy or plan for achieving it, and that's why that concept can be used in the most varied contexts.
We talk about games of strategy, when imposed on the player develop a way out of a conflict situation raised unravels that leads to thinking about effective actions to circumvent the pitfalls.
When we refer to teaching strategies, we make reference to the means used by teachers to ensure that the contents of the curriculum are effectively learned by students. So it teaches them various techniques, such as taking notes, underlining, synoptic tables or maps, diagramming class in a motivating way.
Discusses even strategies of life, when we draw up plans to have a healthy existence, and adapt our resources to make it pleasant, comfortable, healthy, save for cases of illness or old age.