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What is the meaning of Supermarket? Concept, Definition of Supermarket

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Concepts and meanings of supermarket

Meaning of supermarket

A supermarket is an urban commercial establishment that sells goods in a self-service system among those who are food, clothing, toiletries, perfumes and cleaning. These stores can be part of a string, usually in the form of franchise, which may have more locations in the same city, State, country. Supermarkets usually offer products at low prices. To generate profits, supermarkets are trying to counteract the low margin of profit with a high volume of sales.
Because of its size, supermarkets are divided into:
• Medium-supermarket - from 400 to 1,500 m² of sales area.
• Big - 1,500 to 2,500 m² of sales area supermarket.

Kinds of supermarkets:

• Hypermarkets, also selling clothing and vehicle accessories such as tires.
• Supermarkets, sale of perishable and non-perishable consumer goods.
• Consumer stores, sales to the retail or detail are usually of less than 1000 m².
Customers who enter a supermarket usually go with a shopping cart or basket, in which van saving products who want to buy. The products are distributed by sections: grocery, fresh food, frozen food, drinks, etc. These in turn are arranged in aisles classified by their nature (biscuits, cereals, fruits, meats, etc.). The client makes the payment in boxes that are generally located in the outputs of the establishment.
The distribution of sections is very similar in all the supermarkets. The intention is that customer describes possible broader travel so the products of first necessity are placed at various points on the same and, generally, away from inlet: meat, fish, fruits and vegetables, Toyshop, bread, milk, water, etc.
Furniture with shelves where the products are exposed are referred to as gondolas and his side, head of gondola. For its part, frozen and dairy products are exposed in refrigerated bunkers. The part of the marketing that focuses on techniques optimization selling products in an area of self-service is called merchandising.


Definition of supermarket

A supermarket is a medium-sized retail space for sale to the final consumer of articles of great food consumption, and to a lesser extent, given its lower surface trade, electronics and some textile and Bazaar (textiles, stationery, car, etc.).
Because of its size, supermarkets are divided into:
Medium-supermarket: 400 to 1,500 m² of sales area,
Large supermarket: 1,500 to 2,500 m² of sales area.
Virtual supermarket
Stores online that sell the same items offered in a supermarket is known as virtual grocery stores or supermarkets online.


Concept of supermarket

What is a supermarket? The definitions that we can find what is a supermarket are numerous, some more extensive than others, but the most important are differentiated only by the annual volume of sales. This is understandable since each of them belongs to a different temporary margin which were formulated. Quantities not interested so much as the meaning itself, since the former will change as time goes by. In 1951 when we talked about supermarket we referred us a: "a large tent divided into sections of foodstuffs and at least with the grocery department" running-based [[supermarket]], with a minimum of annual sales of $500,000.00. In 1958, that amount was increased to $ 1,000,000.00. (1) Another definition espoused by Super Market Merchandising is the following: "is a tent when less divided in four key departments: grocery served by customer, meat, food and products dairy products, with a minimum of $375,000.00 sales a year". (2) M.M. Zimmerman gives us another supermarket definition: "a supermarket is an establishment of retail sales with many sections, which sells groceries and other goods, total property that takes him or running for grant, with adequate space for the parking of cars and doing a minimum of $250,000.00 per year." [[Grocery]] section must operate on the basis of the self-service". (3). But the broader definition that we find is the following: "basic operation of the supermarket is to achieve sales volume by resorting to methods such as attractive prices, techniques of Exposition, self-service, convenient and attractive facilities for shopping, promotions and advertising, large but well-regulated inventories with respect to rotation and addition of diversified lines of goods including non-edible items. (4). In this last definition we find all the milestones that will be subsequently described: evolution of the supermarket over time, items that appear by demands of the your need and help in its evolution, techniques to increase the benefits, etc.


Definition of supermarket

It is called a supermarket to that establishment which main purpose is to bring consumers an important variety of products from different brands, prices and styles. Unlike what happens with much of the business, a supermarket is characterized by exposing these products available to consumers, who are resorting to the self-service system and paid the amount of items chosen at the end in the boxes area.
The supermarket is organized in physical terms through the division of space in aisles or shelves on which are arranged according to certain more or less specific order products (store products, beverages, fresh food, sweets, bread, cleaning products, products of pharmacy, vegetables and fruits, etc.). The objective of this provision is that consumers can explore different halls free to select necessary items. Also you can thus compare prices, sizes and quantities of the different products offered.
This spatial organization is common and similar in all supermarkets of the planet, becoming therefore clear themselves representatives of the globalization and capitalist phenomenon. It is estimated that the products are arranged in such way that encourages customers to buy more of the account. In this sense, the greatest need or daily consumption items often placed at the end of the supermarket to compel customers to scroll through products less necessary before reaching the first gondolas.
There are several types of supermarkets. While the medium-sized are the most common, you can also find mini-markets (those who have only a basic number of products) or supermarkets, the largest of all. The latter tend to add other products not so common as clothing and footwear, meals, imported products or gourmet, elements for automotive, elements of decoration, etc.
One of the strongest criticisms that is made to the system of supermarket itself has to do with the feeling of almost compulsive consumption that generates clients. In this sense, the easy access and the endless exposure to products intended especially to tempt customers to buy items that had not intended take at first. On the other hand, also is criticized to supermarket selling products that are normally available at specialty stores, lowering sales thereof.

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