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Concepts and meanings of tourist market
Meaning of tourist market
What is a tourism market?It is where flow the supply and demand of tourism products and services. A tourist market consists of buyers and sellers. Vendors offer different kinds of products and services that can be adjusted to different needs and reasons for purchase of buyers, so it is necessary to recognize and classify the latter clearly differentiated segments or groups.
Elements that make up the tourist marketSupply and tourist demand in the region
We define as tourism demand to the set of attributes, values, services and products to the market (public) require tour operators to meet certain needs of recreation, leisure, leisure or vacation.
Visitors (including tourists and excursionists) compose the tourist demand, and is affected by factors internal to the demand, as the motivations that animate to travel; external, such as the economic improvements, demographic and social changes, technological improvement, political, planning and ecological factors, safety, etc.; and finally proper factors market (derived from their relationship with the offer), as the knowledge of the offer, development of tourist products, etc.
Instead, the tourist offer is composed of the elements that attract tourists to a particular destination and satisfy all your needs, so we could indicate as components of the offer the tourist resources, tourist plant (set of companies related with the sector), infrastructures and transport and institutional elements that develops.
Definition of tourism market
Concept and components of the tourist market.The tourist market is where converge the offer of products and tourism services and demand that is interested and motivated to consume those products and tourist services.
Tourist offer is based on resources (potential that has a tourist center to attract and motivate the tourists) and infraestructuras(elementos fijos que componen el mercado para atender las necesidades de los turistas) to attract and provide the relevant services to tourists. These products and tourist services should compete in the market against others to achieve a solid demand.
Tourism demand is the set of tourists are motivated towards a series of tourism products and services to meet their needs for rest, recreation, leisure, business...
Concept of tourist marketThe tourist market is comprised of all the companies that offer their products and services agents of travel, hotels, restoration companies, inhabitants of the destination, the plaintiffs and the entire infrastructure that can be used by tourists.
To understand how the tourism market is structured, it must first define the characteristics of the products it offers. The tourism product has very special characteristics and which are not shared with other sectors of business products.
These characteristics that define the tourism product are as follows:
Perishable: They can not be stored in stock, an unused service constitutes an irrecoverable loss to the company. For example a hotel room not sold today.
Not expendible: is conditional on the presence of the customer, so the displacement is important.
Inseparable: The production and consumption are made many times in the same place and at the same time, are simultaneous. This perhaps is one of the pillars of tourism since to enjoy that service or product is required an offset.
Rigid: The tourist product lacks elasticity in the direction of that slowly adapts to variations of the demands. This is caused by the huge cost of tourist investments and considerable time of its construction, bid can not follow variations in demand with the same rapidity with which occur.
Heterogeneous and complementary: in global product there is complementarity between the various by-products, isolated by-products are heterogeneous and do not form a whole, has its own entity.
Subjective: The satisfaction or dissatisfaction of the customer depends among other things of his emotional state, how the product is offered and the expectations that have been created.
Intangible: You cannot possess it or touching, only you can enjoy.
The tourist market is a seasonal market, we must not forget that the consumption of tourism, in an high number of cases products, is a seasonal consumption, i.e. that perhaps 80% of the total annual turnover of the company occurs during the 2 or 3 months of high season, summer or winter depending on the typology of tourism are engaged in thatSun and beach or ski for example tourism. This is one of the major problems of the tourist market since what interests companies is having a continuity in time, i.e. for example to this hotel as full as possible throughout the year.
To counteract this effect the companies take measures and aggressive pricing policies, offering rates very low and offers so that they can attract the maximum number of clients out of season.
The tourist market has been strongly influenced by new technologies and methods of marketing. Companies trying to reach the number of maximum clients and why there has been a diversification of the offer, this way is achieved create added value and gain competitiveness with respect to other destinations that offer a similar typology of tourism. All destinations currently offered in addition to the main resource, other resources, an example is a destination of Sun and beach which offers also a naval museum.
The tourist market is governed by the laws of supply, demand, consumption, and distribution of products and tourist services
What is tourism marketThe climate or social framework that creates the conditions for exchanging goods and/or services is known with the name of market. This institution of social outreach allows that the offerers and plaintiffs seeking to develop a commercial operation based on exchanges, transactions and agreements are linked.
Tourism, on the other hand, is that which describes everything that relates to tourism. This notion, as it is public knowledge, refers to actions that individuals shape in his travels and stays in places that are different from your everyday environment for a period of time that usually lasts for more than one day and no more than twelve months.
The tourist market, therefore, is the economic category which includes all companies that sell products and services linked to the trips. This market often offers associated to leisure, but also to travel for business, studies, and other reasons.
The development of the tourist market began in the 19th century, when the advances of the Industrial Revolution allowed movements for the purpose of rest, cultural, social reasons, etc. It is said that the British Thomas Cook was the first entrepreneur to consider tourism as an activity of a commercial nature, in 1841 when prompted the first organized tour of the history. A decade later, Cook started a new commercial possibility to found a travel agency (known with the name of Thomas Cook and Son), something never conceived until then.
Today, the tourist market is one of the major industries worldwide. His reality includes the tourism of masses (with groups of people mobilized by a tour operator) and individual tourism (individuals who organize their itineraries and activities without the intervention of a third party).
Among the cities with more tourist activity on the planet, are Barcelona (which attracts audiences with works of art such as the building La Sagrada family of Antoni Gaudi, one of the great masters of modernism), Paris (with its emblematic Tower Eiffel, the river Seine and the Champs-Elysées), Madrid (with its colors and its variety, its architectural exponents and the Museo del Prado)Cancun (destination of those who crave rest in beaches) and London (decorated parks and monuments such as Big Ben, and with a prominent nightlife in the Centre).
For various reasons, other important cities around the world, such as Tokyo and New York, also attract crowds of people every year. The list continues, but a sad reality can be seen in every tourist destination: people want to travel to a certain part of the world to know what others have decided that it represents the most outstanding point of the region. A monument or a Museum, the towering pyramids in Egypt or a natural space of your dreams in New Zealand, whether the decision to visit them usually not genuine, but induced by the market and the social environment.
Another truly regrettable aspect of the tourist market is that, as happens with many election campaigns, Governments often invest in reforms and measures to beautify cities, especially when some event of international importance approaches, as it happens with those selected for the celebration of the Olympic Games. However, it is undeniable strength of tourism and so good their economic impact, regardless of the use that is made of their profits.
Within Spain, the Canary Islands are the destination chosen by a large percentage of citizens seeking to get away from the grueling pace of big cities, and also foreign from cold countries and landlocked, which crave the almost eternal warmth of the archipelago.