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Technique of printing typesTypography is the art and technique of printing through relief shapes which receive the name of types, which, made of lead, inked after will be applied on the paper for a print job, either a document, a text, among other materials.
The main and overriding objective raised the typography is the get, by placing letters, numbers or symbols, dividing the space and organizing the types in question, the maximum comprehensibility of the text in question on the part of the reader.
Kinds of typographyThere are different types of fonts, including: typography of the detail (includes in addition to the letter, the space between letters, the word, the space between them, line spacing, columns), macrotipografia (deals with the letter, his style and body type), typography Edition (includes typographic issues that are linked with the families, the sizes of the letters (, spaces, measurements of lines and everything including a normative character), creative typography (understood as a visual metaphor, text not only has a function of linguistic type but it appears also represented graphically as if it were indeed an image).
Typography through timeAt its inception, typography was proposed to directly imitate human calligraphy, meanwhile, with the passing of time and the evolution that took place in this field is opted for those types that provide the reader of the text greater readability and understanding of it.
Between the original fonts we find the Carolingian lowercase, uppercase Roman square, among others, meanwhile, today, is incredible the amount of fonts that exist and the perfection that was achieved in this field.
The most common classification of types with which we find old or Roman, transition or actual, modern, speaks of humanistic or Venetian, Egyptians or sans serif.
As it is known, the invention of Gutenberg, the printing press in the 15th century, made them spread a phenomenal way all over the world, especially for Europe. For the year 1500, in Europe, there were already some approximately 1,100 printers.
Arrival of the Industrial Revolution, there is a great change since arises the initiative to automate printing with two very different proposals, Monotype proposed fusion in relief of each letter of the alphabet separately, and for his part, Linotype, offered the opposite, melting embossing a complete line and separately, meanwhile, when the printing was finished the process began again to create new lines.
And as much progress in the time until these days we must emphasize that the word processors of the computer have today a wide variety of fonts. One of the most popular is undoubtedly called Times New Roman because it was designed especially for the prominent English newspaper The Times. Among the main advantages it is great readability that holds and the use of space that offers, issue certainly precious in the print media.
These benefits attributed to the Times New Roman have made that their use also extends on the web and then it is common to see it as the typeface of web sites who want to keep that readability and understanding proposed and of course also the savings in terms of space.
On the other hand, the methodology of printing that uses the mentioned movable type and the workshop which uses the technique described above are known as typography.
And in the field of graphic design, the typography, appoints the discipline dealing with studying ways to optimize the graphical layout of oral messages.
Article contributed by the team of collaborators.