What is the Meaning & Definition of flattery

Flattery is a fairly usual demonstration that use people and consists of exaggerated praise someone because it is believed that with it you will get a benefit, advantage and of course your favor. Tell them that they are beautiful, successful, unique, incomparable and smart are some typical flattery. In both, and for the indicated purposes, to praise a detailed study of the person to discover their weak points, just the strong, precedes it what you like and what not. Then, based on all these data that will give us a set profile of the individual is that it may be raised where, look go praise, because you know that it is in the where best act in order to produce the answer that we hope...
Without a doubt, this is the secret of the success of the adulation, know for certain the point that we know more will flatter to another to win so his will.
Flattery is as old as the world and the human being, and historically it has been closely linked to the exercise of power, and those who want to obtain some advantage from the power. Both yesterday as today, turns out to be a normal circumstance the meet with people who constantly flatter to the heads of State, Presidents, Kings, or any other individual that occupies a place of power to accommodate this way in u get some concrete benefit: more money, make more business, to cite some examples.
The celebrities or personalities that have nothing to do with the scope of the policy and Yes with art, music, performance, among others, also tend to surround themselves with sycophants because they have huge egos who feel calm and served in this way. And Furthermore, these sycophants receive direct benefits from this partnership with the famous: entering exclusive venues with them, enjoy the sweetness of success indirectly, or simply being close to your favorite artist.
The main problem of adulation, when it is not genuine, when it lies is basically that it contributes to developing who flatters is a deceitful reality that can lead to not see reality as it is, even when it is not functional to it.