Giorgio Armani biography

I want a deconstructed fashion

July 11, 1934 Stylist, born July 11, 1934 in Piacenza, grew up with his family in that city where he also attends school. Then, try the University Road attending for two years the Faculty of medicine at the University of Milan. Left the studies find work, still in Milan, as "buyers" for the warehouses ' La Rinascente '. He also worked as an assistant photographer, before accepting an assignment in an Office of promotion of a modeling agency. Here he met, and then also to make known, quality products that came from India, Japan or the United States, introducing this way elements drawn from foreign cultures in "Eurocentric" fashion in Milan and Italian consumers. In 1964, without having a real specific training, draws the Nino Cerruti's men's collection. Encouraged by his friend and partner Sergio Galeotti financial adventures, the designer is leaving Cerruti to become a fashion designer and a freelance consultant. Gratified by the many successes and from feedback we've received, he decided to open his own production company with its independent mark. On July 24, 1975 born Giorgio Armani spa and launched a line of "ready-to-wear" male and female. So the next year presents, in the prestigious Sala Bianca in Florence, his first collection, highly acclaimed for its revolutionizing jackets "deconstructed" and original treatment of the leather inserts that appear in the clothes dedicated to casual line. Suddenly Armani gives new and unusual perspectives to items of clothing now taken for granted, such as those for men. His famous jacket gets rid of formal constraints borrowed from tradition, with its square lines and strict, to arrive at free forms and fascinating, always check and classy. In short, Armani is a man with an informal touch, offering to those who choose their leaders a sense of wellbeing and a relationship with your body loose and uninhibited, without courting secretly the scruffy hippie fashion. Three months later a path roughly similar is processed even as regards the women's clothing, introducing new ways of understanding the business suit, "Demystifying" the evening gown and arranging a low-heeled shoes or even sneakers. Its strong propensity to use materials in unexpected contexts and in unusual combinations lead someone to see in him all the characteristics of genius. Though the term may appear exaggerated by applying it to a designer using the parameters of art, what is certain is that few creators of dresses in the twentieth century were important as Armani, which has certainly developed an unmistakable style, elegant but at the same time perfectly suited to everyday life. Using the common supply chains for ladies ' dresses, never trusting so the great tailors, manages to make garments very sober but also very seductive that, despite their simplicity, still manage to confer an aura of authority to the wearer. In 1982, the final consecration, that attributed by the classic cover of Time, perhaps the world's most prestigious magazine. Until then, among designers, only Christian Dior had received such an honor, and it had been forty years! A long list of prizes and awards received by the Italian designer. Several times awarded the Cutty Sark Award for best international designer of menswear. In 1983 the Council of Fashion Designers of America "elects" international designer of the year ". The Italian Republic named him Commander in 1985, grand officer in 86 and Grand Knight in 87. In 1990 in Washington was awarded by the Association Peta (People or the ethical treatment of animals). In 1991 the Royal College of Art in London gives him an honorary degree. In ' 94 in Washington the Niaf (National Italian American Foundation) awarded him the Lifetime Achievement Award. While in ' 98 the newspaper Il Sole 24 Ore gives him the award, the award given to Italian enterprises that create value and represent examples of successful entrepreneurial formulas. Become a symbol of elegance and measurement, there are numerous film stars, music or arts who dress him. Paul Schrader's immortalized his style in the film "American Gigolo" (1980), esemplificandone the characteristics through a combination of strength and sensuality in the famous scene in which the sex symbol Richard Gere try, moving to the music's supple, jackets and shirts with a series of wacky t-shirts or neckties assembling them in a miraculous perfection. Always stay within the show, Armani has also created costumes for the theatre, opera or ballet. In a 2003 interview, when asked about what was the style, Giorgio Armani responded: "it's a matter of elegance, not just aesthetics. The style is to have courage of their choices, and the courage to say no. You will find the novelty and invention without extravagance. Is taste and culture.". In 2008 Armani, already main sponsor of basketball team in Milan (Milano), it finds the property. A few days before celebrating his 80 years in 2014 Giorgio Armani celebrated the scudetto won by his team.
Article contributed by the team of collaborators.