Biography of Flavio Briatore

Stables Billionarie

April 12, 1950
It is known for having a large nose to discover young talented drivers (as Mark Webber, Jarno Trulli, Giancarlo Fisichella, Alex Wurz and Fernando Alonso) but is also known for his talent in finding young Valdes willing to get engaged with him, even when he was no longer in the prime of youth. Yet supermodels like Naomi Campbell or Heidi Klum have succumbed to the charms of this solid cuneese raucous manner, but irresistible sympathy and a little Gascon. Flavio Briatore, born on April 12, 1950 in Verzuolo (CN), undoubtedly has some merit, having brought in the static world of F1 one dynamic and innovative management style.
For more than a decade in "paddock" of motor racing has become a protagonist, also thanks to the already mentioned intuition in choosing talents and marketing strategies. His is a name which has been able to impose almost like a real brand, with the result that now say ' Briatore ' means condensed describe a certain lifestyle, marked by high society and entertainment, never dissociated by characteristics such as iron will, ambition, ability and managerial skills and dedication to work. It's 1974 when Briatore, while working on the Milan Stock Exchange, he met Luciano Benetton: the meeting will affect all aspects of his future career. Since 1977 will work on expanding the company Benetton on American soil until taking over the Benetton Formula's in 1989. In 1994 he won the drivers ' Championship with Michael Schumacher (he hired 3 years earlier). The following year, thanks to the partnership with Renault engines, the team won the constructors ' Championship and the drivers ' Championship. In 1998 left the direction of the team to create the "Supertec Sports," companies to provide F1 engines, which will run the Benetton and other teams. Two years later (2000) Renault re-enters F1 by purchasing the Benetton Formula: Briatore is charged with directing the new scuderia Renault F1 Team. Flavio's responsibilities within the scuderia are extended in 2003, with his appointment as Managing Director of the Renault F1 Team France.
Flavio Briatore was not content of managerial success, but, got to the boa of middle age, he started to create entertainment for Vip which soon inspired journalistic Chronicles and gossip. The idea? An exclusive venue when the paparazzi have the lead role of a sounding board, thirsty for faces, images and bodies. And the local name, which is also a club, says it all: "Billionaire": invoking the dissolute and carefree nights on the wave of millions squandered in champagne. Also the location was carefully chosen: a former villa with amazing views over the Gulf of Pevero restored in 1988 by a renowned French architect. Before long, needless to say, it has become the most exclusive in Europe, attended by personalities from the jet-setters, becoming the hub of nightlife on the Costa Smeralda. Briatore embodies somehow proletarian Italian dream which becomes rich, uncultured that by dint of resourcefulness, cunning and sagacity opens a breach in the world and manages to make the jump.
It may not be a dandy but in an Italy where going crazy reality tv-show and human individuals of dubious repute, Flavio Briatore is likely to make the figure of the old country gentleman. 2004/2005 season in Formula 1 was its most important: with the world title won by young drivers Fernando Alonso, Renault's Flavio Briatore led the team to its first victory of the manufacturer's title. Since 2006 his partner is the showgirl Elisabetta Gregoraci with whom he joined in marriage on June 14, 2008. At the end of August 2009 the Renault driver Nelson Piquet Jr. is accused of being intentionally left the road during the 2008 Singapore Grand Prix, on the order of Briatore. The fact has aroused much controversy much that Flavio Briatore, together with the head of engineering Pat Symond, in September following leave ING Renault. On September 21, 2009 the World Council of the FIA has disbarred Flavio Briatore, presenting the former life, preventing access to operational areas of Formula 1 and banned him any contact with constructors and drivers.
Article contributed by the team of collaborators.