Meaning and Definition of Business image

Definition of business image


The image that people have of a company and which aims to the company to lead the market in which it participates

The company image is the image that people have of a major company. However, that image will be the result of a deliberate construction and has as its main mission the company leading the market space in which it intervenes.
In communication and public relations specialists are professionals who will have the responsibility of building a solid, attractive and of course reliable corporate image that attracts consumers to consume products or goods produced by that company in charge.

Resources and tools that build the corporate image

There are various resources and tools when constructing that image, such is the case of campaigns communication through different means of communication, radio, teve, graphic, internet, which includes not only web pages but also social networks, so in vogue in these times, and so many other forms capable and efficient in generating a visualization of the company in question in the public.

Elements that make up the corporate image

Between the elements that compose a corporate image, we must mention the following: the company name (easy to remember and is linked to what the company sells), logo (easily recognizable and attractive), slogan (must enunciate and ratify the benefits of producing company), web page (called as the company and that is has an attractive design) and brochure (the paperwork associated with the company invoices, brochures, envelopes, business cards, among others). All these elements mentioned help in the identification and recognition of the company.

It must be credible

Another very important issue around the image of a company is that it beyond its components and strategies that medien to build it must be credible, i.e., an image that in reality, the practice cannot be built, are quite different from their image or directly lying. Of course this is not added to nothing and will be very negative perception that people was also formed.

Actors involved in the construction of image

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Now, we should highlight that area communications and public relations professionals are not only those who build the image of a company, also in that construction affect other social actors, such is the case of the means of mass media, organizations and journalists, among others.
We must also emphasize that companies not only have a corporate image, Governments, academic institutions, social organizations, among others, they have an image in this sense.