Michela Brambilla biography

October 26, 1967
Michela Vittoria Brambilla was born in Calolziocorte (Lecco) on October 26, 1967. Congresswoman and Italian entrepreneur May 12, 2008 is Undersecretary to the Prime Minister with special responsibility for tourism in the fourth Berlusconi Government. A year later he became Minister of tourism. Elected in the constituency of Emilia-Romagna XI for the people of freedom party, Michela Vittoria Brambilla was proclaimed Deputy of the XVI legislature on April 22, 2008. This is the fulfillment of a political track that got its start when, on November 20, 2006, founded the circles of freedom, of which he is currently President. A movement is well established throughout the country, its purpose is to represent instances of citizens in policy and contribute to the birth of the people of freedom. After having assumed the position of Government, Michela Vittoria Brambilla has resigned from the boards of Directors of their companies, then President of Sal Group spa, (leading company that operates in the field of fresh food and, with a second division, for feedingstuffs), Sotra Coast International, (food sector), and the position of General Manager of Trafilerie Brambilla spa , (historical family business that operates as a leading manufacturer of stainless steel wire, which represents the 4th generation).
From the moment she was given responsibility of the national tourism policy, Michela Vittoria Brambilla launched a series of activities designed to bring the "tourism" as a source of economic growth and development, the focus and the national economic interest. In July 2008, at Palazzo Chigi, Michela Vittoria Brambilla, and the Prime Minister, Silvio Berlusconi, have shown the Government program and the first steps taken in the field of tourism. During the meeting with the press, was presented the new President of ENIT, Matteo Marzotto, chose to revive the image of Italy as a tourism destination in international markets. Michela Vittoria Brambilla has already embarked on some significant measures for the industry, including a single national standard classification and good homes for low income families, and organized the National Tourism Observatory, which carries out its activities and innovative contributions by Istat, Unioncamere and the Bank of Italy.
Since the beginning of the mandate, its activities focused on multiple fronts: the increase of tourists from some foreign countries of great potential, including China; agreements with other institutions, such as ministries of foreign trade or Foreign Affairs, to improve the networks of promoting "Italy System" made in Italy "in the world; the establishment of working committees in order to achieve a seasonal adjustment in the sector, on the issues of tourism training and culture of hospitality, the creation of new tourist routes in the country, development of sports tourism, Spa and culinary Conference, waterways, social tourism and the review of the State-owned maritime heritage classification in relation to tourist concessions, which has already resulted in a memorandum of understanding that is shared between Government , regions and enterprises of category. In order to give effect to a sustained promotion and marketing of our country, Michela Vittoria Brambilla kicked off the project for the new portal "Italia.it", which will oversee the implementation and management. In addition, has signed a memorandum of understanding with the heads of Government of France and Spain's tourism policy, Hervé Novelli and Joan Mesquida Ferrando (February 19, 2009), with the aim of identifying appropriate synergies to tackle the economic crisis, which threatens to penalize tourist flows in Europe, and to promote a new project (with a single brand), bringing together the best of the three great countries in one quotation system that meets especially to the needs of tourism from other continents.
To finally give birth to a travel Italy, Michela Vittoria Brambilla has put on the agenda of the first national tourism strategic plan that comes from work done by committees and by the results of the States General of tourism, which will dictate the Government's agenda for the coming years. Also in terms of ethics and always committed to the protection of children, has created the national campaign: "and if it was your son? -Ethical "tourism Together, rallying all operators in the tourism industry, with an initiative to counter any form of tourism for the purpose of sexual exploitation of minors. Simultaneously was also presented the text of a new code of conduct (ethical tourism Certification) that the major associations of the tourist industry will adopt to counter the phenomenon of "journeys of shame". A few days after the official presentation of the project for a Tourism Ethics (November 2008), Michela Vittoria Brambilla has opened in Rome at the Department for the development and competitiveness of tourism, the World Committee on Tourism Ethics. An initiative by the World Tourism Organization, with the recognition of the UN, which entrusted to Italy the task and responsibility of establishing such a body giving it a permanent home. Always great animal lover (his private zoo counts 14 dogs, cats, horses, 23 4 4 8 2 donkeys, goats, chickens) and active militant on this front (is President and founder of the Italian League for the defense of animals, provincial President of the National League for the defense of the dog, as well as from 2000 provincial Kennel management Lecco) , Michela Vittoria Brambilla has unveiled details of the new regulations for admission of pets on trains from Trenitalia, on November 18, 2008 at the headquarters of the State Railways, along with the Undersecretary for health Francesca Martini and the Chief Executive Officer of Trenitalia, Mauro Moretti.
Article contributed by the team of collaborators.