Customers form an essential part of the success of a business is a growing company that has a target audience that has managed to retain. From the point of view of marketing, to carry out an effective business promotion is very important to reflect on the consumption habits of the customer. Consumer psychology is the discipline that reflects on the behavior of buyers in order to understand which factors are decisive from the point of view of the influence and impact, so a buyer chooses a specific product and not on the other.
Factors influencing purchases
This branch of Psychology reflects on the mental processes involved in this purchase since buying can be an act that goes beyond the rational as the example of those purchases that person when really need, don't need you have purchased. There are many other aspects besides the reason, which influence on the consumer. For example, search for the status to buy a particular firm. Customers purchasing habits also influence the cultural values of the environment of which it forms part.
Understanding customers behaviors
The purchase of a particular product is not purely rational since it may also interfere the plane of affectivity in the decision to choose a firm and not another. Fashion also shows the pursuit of membership of a person through a concrete image.
Identify with the client
A company that really manages to connect with the client is one that identifies a specific need in the buyers, in this way, customers associated spending with an investment in their own happiness to meet a need. It is important to point out that there are basic needs, i.e., purchases that customers should make in your daily routine to cover basic needs. But there are also needs created in the welfare society.