What is the Meaning & Definition of Merchandising

Merchandising is a concept that our language is taken from the English language, and that has extended and exclusive use in fields such as advertising and promotion of brands and services. Basically the merchandising is that product that is created with the purpose of promoting and marketing a specific brand, i.e. that created merchandising is the brand in question and what will be with him is attracting more sales of it and position it in the market when so required.
Today well we can say that we live in a kind of era of merchandising, brand, character or history that is installed in the public brings back an impressive rain of merchandising that has the Mission of rooting it / or definitely in the interest of the public to which it is addressed.
To check this question we don't have rather than think in any production of entertainment of popularity of recent times: High School Musical. On par with the musical history that arrived at the TV and cinema launched countless number of products (merchandising) of that history that so deep calo in the teen audience: t-shirts, discs, cups, school supplies, key chains, backpacks, dolls, among others.
And if we think about characters is incredible merchandising which exists behind other hyper-popular such as Barbie, Mickey Mouse, Batman and Superman, among others and that have generated large volumes of products such as those just listed.
The world of music is another field that moves like no merchandising. Bands of today and yesterday released their albums, singles, and with them also become t-shirts with photos of the group, with the top recent edited disk, etc.
Soccer also deserves a paragraph separately since it is one of the areas that millions more moves in the field of merchandising of t-shirts in clubs, selections and many other related products.
Normally to the merchandising he succeeds is in specialized shops or also when it comes to products related to music, the theatre or the cinema, it is common that it marketed them is at the doors of the shows, since there is where fans more ecstatic to express his love for the character and the Group and no doubt will be more than tempted with the idea of purchasing that picture or t-shirt.